The Real Mavens turn corporate

Remember when I mentioned that I was working on a chapter for an upcoming book called The Real Mavens of Social Business, being compiled by Shawn Santos on the topic of social support?

I’m delighted to report that my chapter is complete (happy, happy dance!) And the book has been renamed to a more sedate title: How Companies Succeed in Social Business: Case Studies and Lessons from Adobe, Cisco, Unisys, and 21 More Brands. 

I will keep you updated on the publication schedule, and perhaps treat you to a few excerpts of “my” chapter over the following months…  The chapter is called Social Support Untruths: When Received Wisdom is not Wise, so if there are any particular “truths” about support communities that you’d like to see busted, let me know and I will publish the relevant excerpts in the blog.



Leave a Reply

1 × three =

Your email address will not be published.