Save $200 and design yourself a great customer survey

My colleague Fred Van Bennekom, guru of customer surveys, is holding a workshop on February 24-26 in San Francisco on survey design and is generously offering a $200 discount to FT Word readers (thank you Fred!). If you’ve always wanted to know how to design and administer surveys the right way, you can sign up here (use the discount code FT Word). You can find more information about the workshop here.

Fred will guest-post on the FT Word next week on the topic of survey reliability – so we will all learn from him, whether or not you can attend the February workshop.

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