29.8%

According to the 2013 survey of maintenance and support pricing conducted by the Association of Support Professionals, 29.8% of companies surveyed had no strategy when it comes to defining support pricing. (Another 33.1% aimed for “competitive” prices and 23.9% wanted “above average” prices, so not everyone is at a loss, fortunately.)

Putting aside the wisdom of using decimal points in a survey of just 129 companies — are you in the 29.8%? If so, we can help. (Or try Selling Value, our complete guide to marketing and selling support.) If you are planning to attend the upcoming TSW conference, come by our booth for a chance to win a free copy.

Would love to hear about your strategy for defining support pricing.