The Art of Marketing Support workshop is focused on how to design support portfolios, create offerings, and how to market, sell, and renew support. The one-day workshop is designed for support marketing managers and support managers and executives who want to maximize support revenue and the support margin.
- Product marketing and services marketing — similarities and differences
- Segmenting the customer base
- Architecting a support portfolio
- Defining support offerings with the right SLAs and features
- Defining and marketing premium offerings
- Pricing so you never have to discount
- Managing support renewals
- Training the sales force to sell support
Bring your current support portfolio and ideas for improvement: we will conduct mini-makeovers in real time. Please contact us to arrange a session.